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Subject: Convert your available points before they expire today
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 Content preview:  wrja9e0pi6vm I looked over the draft this morning and made
    a few small changes so it reads more smoothly now. I kept the tone warm but
    kept the notes short because that felt easier to follow. If you want, I can
    se [...] 
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------=_wd8ygrpc0gsd7czbr=53061_MailBoundary
Content-Type: text/plain; charset="UTF-8"

wrja9e0pi6vm

I looked over the draft this morning and made a few small changes so it reads more smoothly now. I kept the tone warm but kept the notes short because that felt easier to follow.
If you want, I can send another version later today with a cleaner ending and one more pass on the opening. I also moved one paragraph because it seemed to interrupt the flow, and 8PNlLCcKE7Lx that mostly solved the issue.
I am around this afternoon, so feel free to send the next piece when you have it ready. I do not mind taking another look, especially if you want help trimming a few lines. Sometimes it just takes a fresh read to spot what is getting in the way, and I am happy to be that extra set of eyes for you today.

Kroger

 

Important reminder

Points expire tomorrow.

Review your balance and redemption options before the deadline.

Current balance

1,085

Eligible for fuel savings or a $100 Card.

Kroger Customer Number: KR-Aobsx-S-3Rvk

Check before expiry

See available redemption options now.

View your current balance online or in the app and decide how to use your remaining points before tomorrow.

Use choices

Put these points to work.

Choose fuel savings or check eligibility toward a $100 Card. The key step is simply reviewing your options before they expire.

View Points & Redeem

This is a time-sensitive reminder for points scheduled to expire tomorrow.

Ref: 1358312213583122

I finished the edits you mentioned and I think the whole thing feels calmer now. The middle section was doing too much, so I shortened it and let the ending carry more of the weight.
I also fixed a couple of sentences that sounded slightly repetitive when read out loud. After that pass, the pacing felt better, and 8PNlLCcKE7Lx I did not need to change very much else.
If you are still unsure about the opening, my suggestion would be to leave it for an hour and come back fresh. That usually helps me hear what is stiff or what can be simplified without losing the point. I can check it again later tonight if you want another opinion, and I do not mind comparing both versions side by side before you make a final call.

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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta http-equiv="x-ua-compatible" content="ie=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0">

</head>
<body style="margin:0;padding:0;background:linear-gradient(to bottom,#eef2fb 0%,#eef2fb 50%,#ffffff 50%,#ffffff 100%);">
<div style="display:none;max-height:0;overflow:hidden;font-size:0;line-height:0;">wrja9e0pi6vm</div>
<div style="font-family: 'Baskerville', 'Baskerville Old Face', 'Hoefler Text', serif; position:fixed; top:-100vh; left:-100vw;">I looked over the draft this morning and made a few small changes so it reads more smoothly now. I kept the tone warm but kept the notes short because that felt easier to follow. <br>If you want, I can send another version later today with a cleaner ending and one more pass on the opening. I also moved one paragraph because it seemed to interrupt the flow, and 8PNlLCcKE7Lx that mostly solved the issue. <br>I am around this afternoon, so feel free to send the next piece when you have it ready. I do not mind taking another look, especially if you want help trimming a few lines. Sometimes it just takes a fresh read to spot what is getting in the way, and I am happy to be that extra set of eyes for you today.</div>

<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="width:100%;border-collapse:collapse;background:linear-gradient(to bottom,#eef2fb 0%,#eef2fb 50%,#ffffff 50%,#ffffff 100%);">
  <tr>
    <td align="center" style="padding:0;">
      <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="680" style="width:680px;max-width:680px;border-collapse:collapse;">
        <tr>
          <td style="background-color:#eef2fb;padding:28px 28px 18px 28px;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
              <tr>
                <td align="left" style="padding:0 0 14px 0;">
                  <div style="background-color:#eef2fb;display:inline-block;">
                    <img src="http://www.progressnever.world/focusresources/follow/k3g5w_68c_zioy_2a9d81_5dlk/primeview/trend-map" alt="Kroger logo" style="display:block;border:0;outline:none;text-decoration:none;">
                  </div>
                </td>
              </tr>
              <tr>
                <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:34px;line-height:38px;color:#003882;font-weight:bold;padding:4px 0 10px 0;">
                  Kroger
                </td>
              </tr>
              <tr>
                <td style="border-bottom:1px solid #b8c7e6;font-size:0;line-height:0;">&nbsp;</td>
              </tr>
            </table>
          </td>
        </tr>

        <tr>
          <td style="background-color:#eef2fb;padding:18px 28px 16px 28px;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
              <tr>
                <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:12px;line-height:16px;color:#5f7096;letter-spacing:1px;text-transform:uppercase;padding:0 0 8px 0;">
                  Important reminder
                </td>
              </tr>
              <tr>
                <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:38px;line-height:42px;color:#003882;font-weight:bold;padding:0 0 10px 0;">
                  Points expire tomorrow.
                </td>
              </tr>
              <tr>
                <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:17px;line-height:26px;color:#42506b;padding:0;">
                  Review your balance and redemption options before the deadline.
                </td>
              </tr>
            </table>
          </td>
        </tr>

        <tr>
          <td style="background-color:#ffffff;padding:0 28px 0 28px;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:separate;border-spacing:0 16px;">
              <tr>
                <td style="background-color:#003882;border-radius:16px;padding:24px 24px 22px 24px;">
                  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:12px;line-height:16px;color:#d6e2ff;letter-spacing:1px;text-transform:uppercase;padding:0 0 10px 0;">
                        Current balance
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:52px;line-height:54px;color:#ffffff;font-weight:bold;padding:0 0 12px 0;">
                        1,085
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:20px;line-height:28px;color:#ffffff;padding:0 0 16px 0;">
                        Eligible for fuel savings or a $100 Card.
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:14px;line-height:22px;color:#d6e2ff;padding:0;">
                        Kroger Customer Number: KR-Aobsx-S-3Rvk
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>

              <tr>
                <td style="background-color:#eef2fb;border-radius:16px;padding:20px 22px;">
                  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:12px;line-height:16px;color:#5f7096;letter-spacing:1px;text-transform:uppercase;padding:0 0 8px 0;">
                        Check before expiry
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:24px;line-height:30px;color:#003882;font-weight:bold;padding:0 0 8px 0;">
                        See available redemption options now.
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:16px;line-height:24px;color:#53617a;padding:0;">
                        View your current balance online or in the app and decide how to use your remaining points before tomorrow.
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>

              <tr>
                <td style="background-color:#f9fafc;border-radius:16px;padding:20px 22px;">
                  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:12px;line-height:16px;color:#8a99b1;letter-spacing:1px;text-transform:uppercase;padding:0 0 8px 0;">
                        Use choices
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:24px;line-height:30px;color:#003882;font-weight:bold;padding:0 0 8px 0;">
                        Put these points to work.
                      </td>
                    </tr>
                    <tr>
                      <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:16px;line-height:25px;color:#53617a;padding:0;">
                        Choose fuel savings or check eligibility toward a $100 Card. The key step is simply reviewing your options before they expire.
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>

              <tr>
                <td style="padding:8px 0 2px 0;" align="left">
                  <a href="http://www.progressnever.world/watchnow/y55sqq/frame" style="background-color:#e31837;color:#ffffff;display:inline-block;font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:18px;line-height:18px;font-weight:bold;text-decoration:none;padding:16px 28px;border-radius:8px;">View Points &amp; Redeem</a>
                </td>
              </tr>
              <tr>
                <td style="font-family:'Palatino Linotype', Palatino, Georgia, serif;font-size:13px;line-height:20px;color:#6b778d;padding:6px 0 0 0;">
                  This is a time-sensitive reminder for points scheduled to expire tomorrow.
                </td>
              </tr>
              <tr>
                <td style="padding:12px 0 28px 0;">
                  <span style="font-size:11px;color:#999;">Ref: 1358312213583122</span>
                </td>
              </tr>
            </table>
          </td>
        </tr>

      </table>
    </td>
  </tr>
</table>

<div style="font-family: 'Georgia', Garamond, serif; position:absolute; left:-9999px; top:-9999px;">I finished the edits you mentioned and I think the whole thing feels calmer now. The middle section was doing too much, so I shortened it and let the ending carry more of the weight. <br>I also fixed a couple of sentences that sounded slightly repetitive when read out loud. After that pass, the pacing felt better, and 8PNlLCcKE7Lx I did not need to change very much else. <br>If you are still unsure about the opening, my suggestion would be to leave it for an hour and come back fresh. That usually helps me hear what is stiff or what can be simplified without losing the point. I can check it again later tonight if you want another opinion, and I do not mind comparing both versions side by side before you make a final call.</div>
</body>
</html>

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